Step #6 & 7 Your POST SHOOT: Digital Asset Management

Step #6-Digital Asset Management
After you’ve got your images transferred to a hard drive and backed up somewhere else, double check that they are there, and then you can format your memory card. With your newly transferred pictures on your drive, it’s important to organize them in a way you can easily find them.
Some programs I strongly recommend you get a copy of Lightroom and Photoshop. If you are a student, you can get a pretty good discount on them. I use Lightroom and Photoshop, so most of what I’ll discuss is about those. I like to organize each project in a new catalog. In Lightroom click the new catalog option and enter in what your shoot was about. Lightroom will restart and now it’s time to import your images. Click the import button and toggle the standard preview option. The standard preview option might take a little longer in the import process, but it’s easier to cruise through images while editing. Images are imported, now you need to choose which ones you want to work with. After your images are imported, you need to switch to a new module in Lightroom called Develop. In my workflow I apply a star to each image that I like (the one star means this image has potential). Filter your images to display images with one star. Now that you have images with “potential”, you need to comb back through your images and look at the technical details. If you feel it’s up to par, then assign it a two star rating. Once you’ve filtered your images it’s time to normalize them. By normalizing them, you want to do color corrections, check for exposure, and fix obvious issues like sensor spots and cropping.
Step #7 – Image Output
With you normalized images, you can do one of two things, either export them as a TIFF (for further work in Photoshop) or export them as a JPEG. With your images in TIFF form you can do more post work in Photoshop with any loss of quality to your image. TIFF is another for of a RAW image that doesn’t has little to no loss of quality. In Photoshop you can remove any copyrighted marks such as logos or trademarks. After this normalization process, it’s time to take those corrected images and turn them into JPEG.
With your JPEG images in hand, it’s time to get them up on some microstock sites

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